Tropic Labs Script
The sun care and beauty brand Tropic Labs required a custom typeface to use on their product packaging and for their brand communication. The brief was to create a lively brush script typeface with prominent textures and a handwritten quality.
Each character has originally been drawn on paper with a brush pen to accurately reflect the natural flow of handwriting and the structure of the brush strokes. The drawings are then digitised with further refinements to enhance coherence and legibility. The resulting design is characterized by slightly leaned letterforms, light connecting strokes and some movement around the baseline.
The typeface works as the primary font for branding the product line and is used across their marketing materials as a headline font.